Venture fiction is the practice of creating enterprises in order to communicate ideas and not the other way around.
This distinction is very important because some ideas are created in order to communicate enterprises, which is not at all the case here.
In venture fiction, just like in venture capitalism, we invest in various outcomes. However, the objective is not to build capital but to create fiction and let it actualize at every moment of time, in its own, limited realm. The notion of limit is very important, because we want to avoid uncontrollable growth (even of an ideology) as it may bias the system to authoritarian and totalitarian dynamics.
Once we create fiction, it may turn into an island of activity, which will then, in turn, transform into something else. Several of these fictions form several islands. Each co-exists with the other in some kind of dynamic interaction. Not always harmony and not always still. There’s always something happening, but overall it maintains a certain non-equilibrium stability over time and space.
The idea is that together they serve as driving forces for a certain perspective, which is shaped by modulating affordances to sustainably evolve even if it is not always through constant growth. Ecological variability also in capital.
Why is it called venture fiction? It is a venture because it accepts the high risk of failure but hopes for a high gain. It is fiction because parts of it are never real: imagination and the impossible is what motivates it to evolve.
The criteria of success for a venture fiction is its ability to communicate with the rest of the world. Communication always implies a certain feedback, which in turn influences the enterprise and modifies its behavior. The resulting network of interactions is an autopoietic entity in that it constantly recreates itself. If this entity – the enterprise based on fiction and the interactive network that it is a part of – is able to sustain itself through interaction, then it is successful. The symptoms of this kind of success can be the discourse the enterprise is generating around its fiction, the gain of traction, the transformation of fiction into a polysingular meme, the revenue which is used to pay the expenses, and even an imprint left in the entrepreneur imagination that changes a certain aspect of their everyday behavior. In this regard, almost any act that is aiming beyond what’s considered to be real is venture fiction and it is successful already at the moment of its very inception because things will never be the same afterward.
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Further exploration material:
Special Agency on Venture Fiction
Nodus Labs (an example of a venture fiction enterprise)